For podcast listeners, a great guest can make or break a show. Choose the wrong guest for the inappropriate topic? You’ll likely lose listeners. But selecting the perfect company to explore your niche can elevate your show and help you attract new listeners.
Running an independent podcast isn’t easy. You have to be your own producer, editor, marketer, and webmaster. It’s a full-time job and then some. As a one (or two) person show, you’re building a brand from the ground up.
Are you thinking about starting a podcast for your brand? Now is the time.
Unlike other forms of entertainment media, the podcasting realm maintains a low barrier of entry. Anyone – with adequate equipment and an interesting-enough topic – can produce content and launch a show. There are podcast shows on every topic, from finance to psychology, business strategies to just about any “ology.”
Podcasting has been around for years.
In fact, the first time the format appeared was way back in 2004. That makes it – as far as technology is concerned – ancient.