Why podcasting is the best investment for your marketing team

Are you thinking about starting a podcast for your brand? Now is the time.  Podcasts are great for marketing teams because they can target the customers you want most. Your team can create content calendars, invite guests, and generate topics that speak to the pain points of your target customers. Plus, with on-demand access, you’ll… Continue reading Why podcasting is the best investment for your marketing team

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How to Livestream Your Podcast

Are you looking to expand your podcast’s reach?  It’s time to start live streaming.  Live streaming your podcast is a great way to give yourself an advantage over other shows in your niche. It’s a great way to give people a sense of community and build loyalty. It builds trust, which leads to better relationships.… Continue reading How to Livestream Your Podcast

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What You Need to Know Before Starting a Podcast in 2022

Unlike other forms of entertainment media, the podcasting realm maintains a low barrier of entry. Anyone – with adequate equipment and an interesting-enough topic – can produce content and launch a show. There are podcast shows on every topic, from finance to psychology, business strategies to just about any “ology.” But starting a podcast is… Continue reading What You Need to Know Before Starting a Podcast in 2022

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Building B2B Brand Awareness with Podcasts

Podcasting has been around for years. In fact, the first time the format appeared was way back in 2004. That makes it – as far as technology is concerned – ancient. But it’s only in the last few years that podcasts have become somewhat ubiquitous.

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5 Powerful Reasons to Start a Video Podcast in 2022

The world of podcasting has changed.

Strike that.

The world of online media has changed – and it is shifting (in a significant way) toward video.

People are watching more videos, more often than ever before. Video content is truly the king of entertainment on smartphones, tablets, laptops, and even their wall-mounted televisions.

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