So, you have worked hard in creating your first podcast… now you want people to hear it!
From ideation, recording, editing, and finishing touches, your first episode is the culmination of much hard work. It’s ready for “it’s close-up,” but what’s next?
For most creators, a finished episode means it’s time to submit to the various platforms and directories. Apple Podcasts, Spotify, Google Podcasts, and others allow listeners to find your show by searching and browsing topics and keywords.
But submitting your podcast may seem challenging, especially if you are new to podcasting. But don’t worry; we’ve got you covered!
In this article, we will guide you through the process of submitting your podcast to various directories and platforms. Keep reading to learn the ins and outs of podcast submission.
What is a Podcast Directory?
Podcast directories are digital platforms where listeners can search and find new content. Examples of popular podcast directories include Apple Podcasts, Google Podcasts, Deezer, Stitcher, TuneIn, and even YouTube offer podcast uploads.
Submitting your podcast to these directories will help increase the reach and visibility of your show. Whether helping people discover your show or allowing them to subscribe and receive updates, podcast directories are essential for your success.
Now that we’ve covered the basics of podcast directories let’s dive into the process of submitting your show!
Preparing Your Podcast for Submission
Choose the Right Directories
Before you begin submitting your RSS feed to every directory, be sure to choose the right ones. Not all podcast directories are created equally; some provide more reach than others.
For example, Apple and Spotify are great general-purpose directories that are used by many podcast listeners. However, if you offer a video version of your show, uploading to YouTube may be an even better fit. You can opt for one or a combination to increase your reach.
Understand the Requirements
Every directory is essentially the same, but the requirements have some subtle differences. Choosing your directories and creating a spreadsheet or list of what is needed for each is best.
For instance, some directories may require a square logo, others will need a larger image size, and many platforms will require specific metadata or titles. Being ready to fulfill the requirements quickly can save you time in the long run.
You can even set up templates for each directory that you can quickly fill out and upload for future episodes.
Create Optimal Metadata
Metadata is the data associated with your podcast—including titles, descriptions, artwork, categories, tags, and hosts. Having accurate metadata will help your show be discoverable on podcast directories.
It’s important to fill out each field correctly but don’t forget also to make it inviting. A good title and description should entice potential listeners while the artwork visually represents your show. Make sure these elements are both accurate and intriguing.
You can even embed loudness information to help Apple and other services relay accessibility data to its users.
Choose a Podcast Hosting Solution
The final preparatory step is to choose a podcast hosting solution. A podcast host stores your audio files, creates an RSS feed, and helps distribute your show across various platforms.
Your hosting platform should be reliable and offer the needed features, such as analytics, multiple channels, detailed reporting, and more. Before investing in any service, research pricing plans and customer reviews.
Some hosting services, such as Buzzsprout, offer a “done-for-you” solution, where they will actually submit your podcast to the directories, eliminating much of the hassle for you. That’s why choosing the right host for your needs, skill set, and budget is crucial.
The Steps to Submitting Your Podcast to Directories
1. Set Up An Account
The first step is to create an account with the podcast directory of your choice. Make sure to secure a username that reflects your show’s name; this will help people quickly find and recognize you.
2. Upload Your RSS Feed
Once you have created your account, it’s time to upload your podcast’s RSS 2.0 feed. This is the same feed that was generated by your podcast hosting platform or CMS.
If you’re having trouble locating it, contact your hosting provider or check their tutorials and support centers to assist with this step. The most critical part of the submission process is how your show is connected to directories.
Most issues with listings can be traced back to issues with your RSS feed.
3. Verify Your Feed
Most directories will ask you to verify the RSS feed, typically through email verification. You’ll receive an email from each directory with a unique link; click that link to confirm your submission and activate your podcast.
4. Fill Out The Required Fields
Some directories require a little more data and input from creators before submission is complete. This is where your prep work will come into play; you can quickly copy and paste the information from your spreadsheet or template.
5. Submit For Review
Once all of the required fields are filled out, you can submit your podcast for review. The process will vary depending on the directory or platform but generally takes up to a few days before approval is granted.
Approval isn’t always guaranteed, so be on the lookout for any feedback or problems that arise. Double-check your information and make necessary changes if needed.
Things to Consider When Submitting to Podcast Directories
Pay Attention to Categories
Categories are an essential part of your podcast discovery journey. Not only do they help listeners find you, but they also give them a better sense of what your show is about.
When submitting, pay close attention to the categories offered and choose the ones that best fit your show’s content. Don’t be afraid to use multiple categories to increase your reach.
Monitor Your Show’s Performance
After submitting your show, tracking and monitoring its performance is important. Keeping an eye on the analytics can help you understand how and when people listen and engage with your podcast.
You can also use these metrics to improve certain aspects of the show or adjust your strategy. With the data provided, you can make informed decisions to help grow your audience and reach more listeners.
Consider Waiting Until You Have a Few Episodes
Certain directories like Apple Podcasts have a “New and Noteworthy” feature that promotes recently published podcasts.
You’ll need to have a few episodes already in the bank to be considered for this. It’s best to wait until you have at least three or more episodes before submitting your podcast. This way, when potential listeners discover your show, they will find something substantial to keep them engaged.
Recording the Best Quality Podcast for Submission
Submitting your show to podcast directories is crucial in launching and distributing your podcast. But before you even start submitting your podcast, make sure it’s technically sound.
This means recording with the right equipment and tools in a quiet environment and producing a high-quality audio file. Spending time on production is one of the best ways to set your show up for success and guarantee maximum visibility on any directory you choose.