Since its inception, the podcasting industry has undergone tremendous growth and evolution. And with each passing year, new trends and technologies emerge that shape the future of podcasting.
So, what does the future hold for this popular digital medium?
While we might not see a complete redefinition of the podcasting landscape in 2024, there is plenty to plan for and be excited about.
Here are six podcasting trends that will likely shape the industry in 2024.
1. Edutainment Will Be the New Preference
Podcasts have long been a popular source of entertainment, but in recent years, they have also become an increasingly popular platform for education.
With the rise of educational podcasts, known as “edutainment,” listeners can now learn about a wide range of topics while being entertained simultaneously.
In 2024, this trend will likely continue and even gain more momentum.
Educators, experts, and thought leaders recognize podcasts’ potential as a powerful tool for learning, making it a key trend to watch in the coming years.
2. More Personalization with AI
Artificial Intelligence (AI) is revolutionizing how we consume content, and podcasting is no exception.
In the year 2024, brace yourself for an exciting surge in personalized podcast recommendations and content, all made possible by the remarkable advancements in AI technology.
These cutting-edge algorithms will analyze your preferences, interests, and listening habits with unprecedented precision, curating a tailor-made podcast experience that will captivate and engage you like never before. We’re already seeing some incredible things with Spotify’s AI-powered “DJ,” perhaps a taste of what’s to come in the podcasting world.
With algorithms that can analyze listening habits and preferences, AI will be able to curate customized playlists for listeners, making podcasts more tailored and engaging than ever before.
3. AI-powered (and created) Podcast Content
Generative artificial intelligence (AI) is already being used in various creative industries, and podcasting is next on the list.
In the future, AI will be able to create entire podcast episodes, from writing scripts to producing audio. Voices can be synthesized and customized, allowing for various hosts and guests.
Although this trend may seem daunting to some, it opens up endless possibilities for innovative and diverse podcasting content.
And it won’t be used for just creating content but also enhancing it.
AI can be used to generate sound effects and background music and even edit audio to create a more polished and professional podcast. Captions, transcriptions, and even translation services can also be powered by AI, making podcasts more accessible to a global audience.
We’re quickly approaching a point where AI will be an integral part of the podcasting process – perhaps without us even realizing it.
4. New Premium Services
Both Apple and Spotify have launched premium subscription services for podcasts, and it’s safe to say that more companies will follow suit in the future.
As the demand for high-quality, ad-free content grows, we’ll see a rise in paid podcast services that offer exclusive content, early access to episodes, and other perks.
For example, Luminary offers a $4.99 monthly subscription service, providing listeners exclusive access to ad-free content with exclusive shows.
These premium services provide a new revenue stream for creators and give listeners more options to support their favorite podcasts.
5. Increased Diversity and Inclusion
As with any form of media, diversity and inclusion are crucial in the podcasting industry.
With the growing popularity and accessibility of podcasting, it’s essential for creators of all backgrounds to share their stories and enter this space.
One of the most exciting things about podcasting (and why we do what we do) is its ability to build community. We hope to see even more bonding in 2024.
6 – Continued Growth of Branded Podcasts
Branded podcasts have become increasingly popular in recent years, with companies recognizing the potential for reaching new audiences through this medium.
In 2024, we can expect to see even more branded podcasts as companies continue to invest in this form of marketing.
As advertising revenue becomes more competitive and unpredictable, branded podcasts provide a unique opportunity for businesses to connect with their target audience in an authentic and engaging way.
And with the rise of AI-generated content, companies may even turn to technology to create and produce their branded podcasts.
Podcast in 2024 Looks a Little Different
Sure, some of these predictions may not bear fruit in 2024, but the future of podcasting holds great potential for growth and innovation.
With advancements in technology and a growing audience, we can expect to see more personalized, diverse, and inclusive content that continues to push the boundaries of what a podcast can be.
What are you most excited about?